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    April 23, 2015

    In which maybe the bakery doesn't have to define itself. (YET)

    So I've been thinking. Maybe it's okay that the bakery doesn't have a big huge VISION or GOAL attached to it. Maybe it doesn't need that. Maybe *I* don't need that. MAAAAAAYBEEEEE?

    We have done absolutely NOTHING to promote the business since Christmas. ZERO. We had a lot of business in February, next to nothing in March, and now... I have two wedding tastings on the calendar, possibly a third, a baby shower, a possible bridal shower, and over the last few weeks random birthday cake and custom sugar cookie orders. Not a ton of work, but it seems like a lot of interest for a baby business with no storefront and no marketing. 

    Also, order by order, we are somehow managing to shlep the goods from where Katie bakes to where people are celebrating. 

    I very much like to have PLANS and ORGANIZATION and VISION. Katie has always been pretty cool with just doing what we're doing and seeing where everything goes. I'm the one who's all NO WE HAVE TO SHOOT FOR THIS MOON AND THEN THAT ONE. Which is not bad! I think baby businesses need someone with big and near-impossible ideas! 

    But maybe it's okay that we don't have that right NOW. Maybe?

    I was feeling like I couldn't go on unless there was a new vision for Thumbprints, meaning a new idea or an adjustment to the previous idea to be profitable. With Katie moving away, the previous plan for getting profitable seems TOO impossible. If I scratch that, what do I have? Does this even make sense anymore? Do I still want to work on it? 

    The last few days - seriously, just the last day or two - I'm starting to feel like it could be fine. It's not as if we had a business plan when we started, or even as recent as Christmastime, and we still improved and got more business and learned stuff. It was fun. And I was never about the business plan until one actually occurred to me. Would it be so hard to go back? Is it ACCEPTABLE to go back? 

    I am just now getting pretty involved in a new church thing. I wonder if that's what's making me feel okay about Thumbprints not doing everything it possibly can to take over the world. I have something else to dream about? Maybe. 

    But also I'm just responding to these orders for baby and bridal showers and dudes, it's fun to talk to people about cake. Everyone reaching out to me is having a party. I love parties. It's fun to be part of their parties, you know? It's fun to discuss how many macarons a group of ladies will want (never as many as I think they should want) and whether chocolate cake is better than light fruity cake (ALWAYS, THE ANSWER IS ALWAYS).

    I don't know. I just thought I should mark the day when I stopped feeling Despairing. Maybe I don't have to despair. Maybe we just keep on keeping on. Maybe one day a new idea will pop up. Maybe everything is okay. Maybe Thumbprints can just keep being our little baby business where we're only doing as much as we want to do, and only when we want to do it. 

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