Birth day
Tiger Dad, overidentification, future therapy - typical parenting blog post

More cookies, less cake

Despite all odds, the best efforts of local government, and zero marketing, Katie and I still have a cookie company. And it is truly a cookie company now, as the only things we do are custom sugar cookies and French macarons. No more cakes, no more dessert tables, no more specialty cookies. It's funny that we're selling the two things we least like to eat, but those happen to be the two things people 1) want most and 2) are most profitable. Plus they're easy to store and transport and gone are the days I drive to a venue freaking out about a cake falling over in the back of my van. 

This weekend I delivered treats to our last wedding dessert table. This bride booked her date in January, before we'd made the Final We Don't Do That Anymore Decision. And then, because I am a moron, I scheduled Jack's birthday party for the exact same time. So while Phillip was managing a pool party, I was driving to a country club in a downpour with mini cupcakes, tartlets, macarons, cookies, and cream puffs, and barely made it back to the pool for the cake cutting. Let's not do that again. 

For a while we considered expanding. And what expanding looked like was bringing on a third person as a sort of Pastry Contractor, someone who could do the things we couldn't or wouldn't do, so that we could say yes to more orders and hopefully make a little bit more money. We planned to pay the pastry contractor a percentage of the items sold. I went back and talked to our kitchen owner, I started on the licensing application, I found a handful of potential contractors... but then... nope. It was weird, because not one person thought this was a bad idea. We had enough money to try it out and how else are you supposed to get bigger and do more? But it turns out neither of us really have the bandwidth to deal with anyone but ourselves (and honestly, we are enough for each other) and also, we're actually pretty happy with how things are. I mean, what if I actually started MARKETING our business instead of just sitting around waiting for people to call us? Enough people actually do call us, that maybe a bit of marketing effort might be all we need to kick it up a notch. We could work on finding a third or fourth person to help us during the holidays, when we know for sure we'll have more than we can handle. 

So that's what's new in the baking biz. I go back and forth about what I want to do, whether it's all worth it, what we're actually doing and why, but you've caught me in a Excited Committed moment. I just uploaded some new pictures to the site and Facebook and now I shall wait for the orders to roll in. (That's how it works, right? Facebook post = twelve orders for next weekend?)

Between that wedding order, another order for 8 dozen macarons, the week of Jack's Birthday-ness, Mother's Day, and the other multiple May events (I swear, half the grandkids in our family have May birthdays), I am WORN. OUT. I took a shower this morning, but am back in jammies (just the kind I don't sleep in, don't you have that category of clothes?) and I have grand plans for vacuuming, de-grossing the bathrooms, and scrubbing the kitchen floor on my hands and knees like a proper housewife. I bet I... load the dishwasher.

Comments

Ninna

Wow! i love cookies so much

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